The scale of the screen was massive, spanning three conjoined conference halls for an international audience, with the pixel count and aspect ratio way beyond traditional media outputs. We worked on the visual concept to match the unique screen layout designed by the event company. We emphasized and embraced this layout by continuing the segmented breakup of the images in polygonal form.

With such a large screen there’s always the concern of certain audience members having a diminished viewing experience, unless content is mirrored across the span of the hall. However, simple repeating images would not be paying respect to the AV design. Instead, we opted to offer unique but related visuals across the screen, playing with full screen visuals, mirrored or cloned content and balanced but unique visuals on either side and in the centre. The idea was that each person in the hall would gain a slightly different and unique perspective from the others.