Mind HK – Events

Hybrid event creative

This project in collaboration with Hong Kong Initiative for Mind HK comprised of two distinct Mental Health events.

Hong Kong Mental Health Conference
Hong Kong Youth Summit

What made this such an epic undertaking was that we were producing for two distinct brands, doubling design and production deliverables, as well being a hybrid event. This meant we were not only designing and producing for stage creative, but also for live stream, effectively multiplying our outputs again.

To achieve this, we brought on key creatives and partners including A-Bean, Digital Dog Studios and Blink Media to execute on some key assets.

The complete set of assets created was vast, including:

Promotional videos

Social media bites

Event openers

Lower Thirds

Photo wall media backdrop

Branded PPT templates

Entrance hall projection loops

Corporate Promotional

As well as 100s of backdrops and title cards, including PIP layouts for 16×9 pre-records and streaming as well as for the full length stage LED.

Event openers

Youth Summit – Wide LED Opening Video

Each event had distinct branding, aimed at appealing to the target demographic. The Youth Summit had a more fun, rounded and abstract ‘pop’ tone, while the Mental Health Conference was more angular and clean. We reflected this in the event openers in all aspects. The flow and dynamism of the shapes, speed, and choice of graphics vs imagery.

As this was a hybrid event, we had to carefully consider how the layout and design would translate between a large LED wide screen wall, to a traditional 16×9 online stream.

Youth Summit – 16×9 Crop Opening Video

Youth Summit opener produced in collaboration with A-Bean

Mental Health Conference – 16×9 Crop Opening Video

Both videos took a slightly different approach to adapt to this challenge. As the Youth Summit was more fun and abstract and relied on dynamic shapes and text, we opted to create a centre focused zone of key message and visuals, while extending the graphics beyond the 16×9 boundary to span the wide LED screen. This allowed for a simple crop solution when delivering for online streaming. As the Mental Health conference would be built primarily from footage, we instead segmented the screen, creating a framed layout. The Centre segment translated directly to 16×9, while the sides would be visible on the wide screen for additional visual context.